There's nothing worse than being expected to resurrect the woeful franchise that is the Cleveland Browns.
Unless, of course, you're expected to do that while also being reality TV fodder.
Yes, it's going from bad to worse for Baker Mayfield after HBO announced Thursday that Hard Knocks, its show that goes behind the scenes of an NFL team in training camp, will feature the Browns. That's a PR minefield for a team whose new poster boy manages to court controversy just by breathing.
"I don't think there's anything good that comes out of Hard Knocks, but we'll see,'' new Browns general manager John Dorsey told ESPN Cleveland 850 earlier this month.
More: Former NFL player Arian Foster launches secret rap career, and he's quite good
More: Saints quarterback Drew Brees surprises high school QB with prosthetic leg
There's no need for Dorsey to hedge. This is bad for the Browns, and it's really bad for Mayfield.
The first overall pick has been described as cocky and polarizing, and he heard the comparisons to fellow quarterback and Texas native Johnny Manziel even before the Browns drafted him. He talks trash and makes no apologies for it, and he embraces his brashness.
Folks in his new home state are still salty about him planting the Oklahoma flag on the Ohio State logo after the Sooners toppled the Buckeyes at The Horseshoe. He was briefly benched as punishment for making a lewd gesture at the Kansas sideline.
But Mayfield swears that his play will quiet the noise. That the success that won him the Heisman Trophy will ultimately determine how he's perceived.