Derek Jeter's Marlins are last in the standings and a tough sell at the ticket windows.
While there's no quick fix for rebuilding the on-field product - a process that could take years - Jeter is taking steps to improve the bottom line. The latest example came Wednesday with the announcement the Marlins had hired three top executives tasked with breathing life into the struggling franchise:
▪ Elisa Padilla, vice president of marketing and community relations.
▪ Travis Apple, vice president of ticket sales and service.
▪ Michael Shaw, vice president of customer engagement.
"As we continue to build this organization, the addition of these innovative and accomplished individuals is an important step in the process of delivering a first-class experience our fans deserve," Jeter said in a statement.
The Marlins rank last in the Majors in attendance, averaging just over 10,000 fans a game, and last season reportedly lost $50 million under previous owner Jeffrey Loria.
It's one reason the Marlins hired Chip Bowers away from the NBA's Golden State Warriors earlier this year to become their President of Baseball Operations - and why they're beefing up the rest of the front office staff on the business side, as well.